Business aviation represents freedom, flexibility, and speed - EBAA

Desirable

Business aviation represents freedom, flexibility, and speed

“Young professionals need to bring the motivation, the drive for change, and important innovations to the industry,” says Lisa Marie Erb, Marketing and Project Manager for the German Business Aviation Association and one of the 10 delegates to represent the business aviation industry at One Young World 2021.

I was recently asked by a conference workshop leader how I envision the future of aviation. My answer was simple: as I grew up in a structurally weak region, it was always clear to me that I would have to leave it to find an adequate job. Bringing larger, international companies into the region to replace the importance of coal mining failed for the last 30 years. The lack of infrastructure is always an important reason. That Business aviation can connect rural regions is evident in some southern regions of Germany.

Apart from these aspects of connecting people, regions, and businesses, I believe that personalisation is one of the most sought-after trends nowadays. The concepts of freedom, flexibility, and speedy processes are thoroughly represented by Business aviation.

The concepts of freedom, flexibility, and speedy processes are thoroughly represented by Business aviation.

Nevertheless, I believe that Business aviation must play a leading role in the development of sustainable aviation to turn our service into a useful and eco-friendly business tool.

Volunteering for the Graduate team of the International Association for Sustainable Aviation, I am used to having discussions about our impact as young professionals or students in the (Business) aviation industry; we aim to bring people together working on sustainable aviation. Since joining this team, I feel more and more that my current role is as mediator between the industry I love and work for, and my generation and younger people. In the long-term, young professionals need to bring the motivation, the drive for change, and important innovations to the industry so that aviation is once again seen as the best way to connect the world.

At One Young World 2021, I am interested in learning more from my peers and mentors about digitalisation, change management, and organisational culture. I keep up to date about the latest trends in digitalisation and marketing; unfortunately, I see some small business aviation companies that are years behind the current possibilities. Since there is a large psychological component to digitalisation, I would like to learn from executives from other countries or industries how they have managed these changes, especially in these times when most companies have to fight to survive.

ABOUT ONE YOUNG WORLD AND BUSINESS AVIATION

One Young World is a global charity that gathers together young leaders from around the world, empowering them to make lasting connections and create positive change. The annual Summit stages talent from global and national companies, NGOs, universities and other forward-thinking organisations as well as world leaders, who debate, formulate and share innovative solutions for the pressing issues the world faces. This year’s Summit will host exceptional young leaders from 190+ countries, with 10 delegates from the business aviation industry attending, providing an opportunity to showcase the sector’s commitment to being a progressive and responsible corporate citizen.