How can Business Aviation be more appealing to young professionals?


The Importance of Business Aviation in Today’s Environment

“It is hard to overstate the importance of Business Aviation in today’s globalised and dynamic environment,” says Magdalena Korpal, Group Aviation Security Coordinator for Luxaviation Group, and one of the 10 delegates who represented the Business Aviation industry at One Young World 2018.

Flying has never been as easy as it is today, nor as flexible, comfortable and time efficient as with Business Aviation. Recent studies foresee an increasing demand for air transport, which will positively affect the aviation job market. But how in the age of start-ups and large, influential companies can Business Aviation be more appealing to young professionals?

The most important change is to be more present and recognisable. Most young people start planning their futures during their studies, but there is a profound lack of Business Aviation literature, case studies or lectures available to students. This was a personal challenge while writing my thesis on Business Aviation companies and their strategies.

For me, Business Aviation means passion, adventure and challenge.

To be more recognisable, the industry needs to have better marketing. In the recently published Millennial Report, I noticed that only 1/3 of respondents realised that medical flights and disaster relief missions fall under Business Aviation. This is due to much of the imagery surrounding the industry focusing on wealthy people or beautiful in-flight breakfasts. By changing that focus from being purely customer-based to include both future employees and the greater public, the understanding of what the industry encompasses could change.

Finally, our industry must think about how we can retain young people that are already on board with our values. By partnering with them and listening to their ideas, we can work together to improve the industry and develop their potential. I look forward to continuing my own personal journey in the industry with other young Business Aviation professionals to make our industry, and the world, a better place.

About One Young World and Business Aviation

One Young World is a global charity that gathers together young leaders from around the world, empowering them to make lasting connections and create positive change. The annual Summit stages talent from global and national companies, NGOs, universities and other forward-thinking organisations as well as world leaders, who debate, formulate and share innovative solutions for the pressing issues the world faces. This year’s Summit hosted over 1,800 exceptional young leaders, with 10 Delegates from the Business Aviation industry attending, providing an opportunity to showcase the sector’s commitment to being a progressive and responsible corporate citizen.