Showing the world what Business Aviation can do - EBAA

Desirable

Showing the world what Business Aviation can do

"Business Aviation should be known – and appreciated – for its accessibility, flexibility, and innovation that it provides its users," says Laura Gambell, Marketing Communications Manager for Air Service Basel, and one of the Business Aviation industry’s 10 Delegates to One Young World 2018.

Through my role at Air Service Basel, I’ve both noticed and admired the opportunities for growth and improvement in the Business Aviation industry. As a millennial, I can echo the voice of my generation in wanting accessibility, flexibility and transparency. Though I’ve only been in the industry for just over a year, I have seen the benefits of Business Aviation first-hand as both a means of travel and employment.

However, these benefits lack transparency for those outside of the industry. We are now reaching a critical point where we’re experiencing a growing generation gap, stricter rules and regulations, and commercial threats. One of the best ways to improve the perception of the industry to users, professionals, and people completely outside of the industry is through better, more open external communication.

We have to remove the stigma that Business Aviation is only about servicing the rich and famous. Business Aviation should also be known – and appreciated – for its accessibility, flexibility, and innovation that it provides.

Though not without risks, digital communication is now allowing the industry to work together and with stakeholders to change the perception by showing the range of benefits to everyone. Perhaps by also showcasing the advantages of working in Business Aviation in schools and universities, we can raise awareness for even more young people. By teaching them that there are a vast number of roles and careers (not just as a pilot or mechanic) and offering more accessibility to courses, more young people can see a future career path that wasn’t an option before.

I truly believe that with the right messaging and consistency, we can really make a positive impact on the future of this industry.

About One Young World and Business Aviation

One Young World is a global charity that gathers together young leaders from around the world, empowering them to make lasting connections and create positive change. The annual Summit stages talent from global and national companies, NGOs, universities and other forward-thinking organisations as well as world leaders, who debate, formulate and share innovative solutions for the pressing issues the world faces. This year’s Summit will host over 1,800 exceptional young leaders, with 10 Delegates from the Business Aviation industry attending, providing an opportunity to showcase the sector’s commitment to be a progressive and responsible corporate citizen.