Are YoPros uniquely positioned to advance the business aviation industry?


YoPros are uniquely positioned to advance the industry

“I am particularly interested to learn from my peers and from young leaders from other parts of the world. I want to understand the different business challenges faced in other regions and how they might be met by future thought leaders,” says James Stirzaker, Marketing and PR Associate at Hadid International Services and one of the 10 delegates to represent the business aviation industry at One Young World 2019.

For me, business aviation is a largely misunderstood industry. Many outside the industry, especially millennials, appear to view private jet travel as a superfluous means of transport. In contrast, business aviation is an integral engine to the global economy. The industry sustains smaller airports and FBOs, and improves tourism prospects and air travel penetration for remote regions.

Furthermore, business aviation is both conscientious and highly innovative. A notable innovation was exemplified this year, where over 20 business aircraft landed at Geneva Airport for EBACE using sustainable aviation fuel (SAF) with key players such as Gulfstream, Bombardier and Air BP involved.

The future generations

Young professionals are uniquely positioned to advance the discourse on business aviation and communicate the value of the industry whilst dispelling any misconceptions. Millennials and Gen-Z are the ‘internet generation’ and are able communicate to their peers, the business leaders of the future, to show the value of industry for companies.

Future focus, innovation and collaboration are significant when thinking about the impact of young professionals on the industry. You only have to look to Uber for an example of transformative technology and millennial disruption. Business aviation has been quick to align itself – Signature Flight Support was recently named the first nationwide operations and on-airport infrastructure partner for Uber Elevate, which seeks to operate a network of e-VTOL taxis in densely populated urban markets.

Future focus, innovation and collaboration are significant when thinking about the impact of young professionals on the industry.

Whilst the decisionmakers behind this initiative belong to the ‘baby-boomer’ cohort, one could argue that younger professionals, less sceptical of technologies like e-VTOL, create the impetus and the necessary conditions.

Young professionals must continue a ‘spirit of cooperation’ and ensure the industry works cohesively across different sectors and countries if we are to overcome long-term challenges. By bringing new and diverse talents together from across the globe, young professionals can help to tackle the more intractable issues such as rising operational costs, automation, geopolitical concerns and environmental impact.


One Young World is a global charity that gathers together young leaders from around the world, empowering them to make lasting connections and create positive change. The annual Summit stages talent from global and national companies, NGOs, universities and other forward-thinking organisations as well as world leaders, who debate, formulate and share innovative solutions for the pressing issues the world faces. This year’s Summit will host exceptional young leaders from 190+ countries, with 10 delegates from the business aviation industry attending, providing an opportunity to showcase the sector’s commitment to being a progressive and responsible corporate citizen.