Designed to bring various actors in Business aviation together – including operators, handling, maintenance, brokerage companies and more – S.T.A.R.S. (Standards & Training for Aviation Responsibility and Sustainability) will provide standards and much needed guidance to help companies build a more sustainable business. Beyond that, achieving the S.T.A.R.S. label can give your company the edge over competitors, highlighting your commitment to engage in sustainable and socially-responsible activities aligned with the UN Sustainable Development Goals.
So you are invited to become a S.T.A.R.S. ambassador, which means you’ll be added to a dedicated EBAA mailing list to receive regular sustainability best practices and guidance that could help your company. And your company will be first in line to be able to apply for S.T.A.R.S. once the standard becomes available in 2021!
What are the top benefits of complying with S.T.A.R.S.?
1. Margin Improvement
Business aviation appeals to HNWIs, a niche segment that has become increasingly socially conscious. Today’s affluent travellers are even more discerning, and prefer to affiliate with companies and services committed to lowering their carbon footprint and protecting the environment. This is a relatively recent change in mindset, which signals that soon, “business as usual” companies could be in danger of coming only second to those who are actively making environmentally-conscious choices.
2. Revenue Growth
Early adopters of sustainable initiatives have a first-mover advantage to capitalise on increasing consumer demand for sustainable travel, potentially allowing them to charge higher prices for their services. Initial investments in sustainable technologies can be more costly, but those who adopt a long-term view will find that sustainable practices lead to significantly lower costs and higher yields down the line. S.T.A.R.S aims to encourage and recognise investment in sustainable practices, and create cooperative conditions to do so. Because companies can definitely “do well by doing good”.
3. Employee Retention
A company that invests in the environment and the well-being of its employees is a company people want to work for.
Employee retention is better achieved when companies keep their employees “intrinsically” motivated. Employees are no longer pushed solely by external rewards, like a salary increase or career progression, but also by deep-seated drives such as personal commitment and involvement. They want to identify with their company.
To achieve a higher employee retention rate, companies should be inclusive, open-minded and forward-thinking. Drafting policies on social equality or adjusting activities to an environmentally-friendly standard, can make employees value their job more. By being treated fairly and having a job that positively impacts the world, they feel like they are part of a bigger picture.
S.T.A.R.S. can help Business aviation companies achieve a higher level of fulfillment at work by helping organisations set up socially and environmentally friendly initiatives.
4. Increased Market Share
Companies can increase their market share by investing in innovation and sustainability. Consumers are attracted to businesses that are conscious of environmental and social issues, and willing to adapt to change.
A higher market share enables companies to gain competitive advantage. S.T.A.R.S. will demonstrate how to leverage your commitment to sustainable and socially responsible actions.
5. Positive Brand Image
Business aviation companies are starting to invest more systematically in sustainability initiatives. By committing to the S.T.A.R.S. mission, your company will be among the first sustainability ambassadors within the industry – you will become a leader among leaders.
As travelers become ever more aware and educated on social and environmental issues, the opportunities for Business aviation will become even more evident. Your company will be perceived and trusted as the benchmark of sustainable policies, lending more meaning than ever before to a positive brand image.
Start leading the 'change'
Being socially and environmentally conscious is the way to help Business aviation “build back better” and inspire future generations of travellers and employees now, and for years to come.